PowerE-mailTM
solution includes
the following features
and benefits, among
others:
Addition, Deletion
and Contact Modification:
PowerE-mailTM
can handle the entire
administration of
a centralized contact
data base and action
target groups. It
also searches for
contacts within target
groups, accesses specific
contacts’ details,
deletes contacts or
modifies their data,
as well as adds new
contacts to target
groups.
PowerE-mailTM
provides the flexibility
to add as much contact
information as required.
Referred
Contacts:
PowerE-mailTM
has an E-mail Forward
Module for referred
contacts, which efficiently
includes these contacts
in the data base.
In this way, the system
administrator has
available referred
contact follow-up
information, such
as:
• Addressee
that forwarded the
e-mail.
•
Date and Time
• Name and Surname,
and referred contact
e-mail.
• Other data.
Target
Groups – Sending
Segmentation:
PowerE-mailTM
easily manages marketing
actions aimed at
the entire customer
base or at taget
groups. Registered
Contacts that need
to be incorporated
to the target group
are associated specifically.
These can be updated
at any time. The
moment the e-mailing
is sent, the action
is replicated globally
for all contacts
in the selected
group.
Mailing
Action Types:
PowerE-mailTM
actions or e-mail
campaigns are grouped
by Action Types.
For a better statistical
follow-up, the tool
offers the possibility
of managing these
Action Types (addition,
edition or deletion).
In this way, when
sending an e-mailing
or newsletter, it
indicates what Action
Type is applicable.
PowerE-mailTM
has the following
generic emailing
Action Types (they
may be customized
according to particular
needs):
• Newsletter
• Institutional
• Press
• Internal
Communication
• Launch
• Event
• Festivities/Holidays
New
Mailing Creation:
Through
this option PowerE-mailTM
administrator will
be able to create
desired e-mailing
and customize it
in order to improve
communication with
the target audience.
For this, the administrator
must enter sending
name, mail subject,
sending e-mail address,
mail body (HTML
text) among other
main data, and select
sending template
type.
The solution allows
working with multiple
templates, thus
facilitationg the
campaign preparation
task. For the editing
the e-mail body,
PowerE-mailTM
provides a powerful
HTML editor that
allows formatted
text edition, as
well as the possibility
of incorporating
images, links, tables,
and attached files.
Mailings
Drafts:
PowerE-mailTM
allows temporarily
saving the mailing
for its use in the
future, reducing
managing and campaigns
or announcements
preparation times;
therefore, mailings
can be prepared
partially, or modified
and saved before
sending.
Mailings
Preview:
PowerE-mailTM
allows to preview
the e-mail through
the option of sending
it to an address
the administrator
will enter for that
purpose, this achieves
integral secure
and tested mailings
before sending to
target audience.
Copies
based on Preexisting
Mailings: PowerE-mailTM
has the option of
creating an e-mail
campaign based on
one created previously.
When selecting an
email to be copied,
the system shows
the page where data
can be modified,
in this way PowerE-mailTM
reduces operational
times and optimizes
campaign administration
and creation.
Customized
Mailings sending:
PowerE-mailTM
allows to select
a previously created
mailing for sending.
In this case, different
from mentioned previously,
selecting certain
parameters will
determine who will
receive the e-mail.
This means that
e-mails will be
sent, not because
the addressee belongs
to a certain group,
but because certain
predefined attributes
or parameters are
met.
Possible customizable
sending parameters:
• User profile
• Position
• Company
• Gender
• State
• City
When selecting
parameters for customized
sending, PowerE-mailTM
shows the contact
list according to
the criteria selected,
this allows the
administrator the
option of adding
or deleting any
of them for an exact
adjustment of the
e-mailing group.
Image
Bank:
PowerE-mailTM
offers the possibility
of entering images
and creating a bank
for frequent or
future use. Images
included in the
Image bank may be
“previewed”
when creating an
e-mail body and
added from the bank.
The purpose of this
centralized bank,
working as a Library
or ClipArt, is to
re-use information
and avoid sending
the same information
twice.
Mailings
Statistics:
PowerE-mailTM
has a statistical
module that generates
reports “by
contact” and
“by mailings
sent”.
Some examples:
• Mailings
statistics “by
contact”:
system informs date
and mailings sent
to a specific contact.
• Addressees
statistics “by
mailing”:
contacts, selected
previously by the
administrator, to
whom a particular
e-mail has been
sent, will be listed
showing historical
information of e-mailing
sent, addressees,
date sent, number
of readings, among
other important
information, which
can be used for
improving decisions
in future mailings.
Subscription
and Un-subscription:
PowerE-mailTM
provides the possibility
of administrating
subscriptions and
un-subscriptions
pursuant to an express
order from the addressee,
adding or deleting
desired or required
e-mai addresses
to data base.
Generic
Features:
• Sending
attached files by
e-mail.
• Contact
information exportation
to Excel.
• Key attributes
searchers.
• Contact
massive elimination.
• Newsletters
schedule.
• Alerts by
e-mail by assigning
contacts to groups
and mailings preview.
• E-mailing
addressees accesses
and readings follow-up.
• Previous
newsletters history.
• Dynamical
templates customization
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